Welcome to Capterra

At Capterra, we believe that software makes the world a better place. Why? Because software can help every organization become a more efficient, effective version of itself.

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Our Story

Read below to learn more about Capterra's journey to becoming the number one software reviews provider.

Founded to help you In 1999, our founder, Michael Ortner, was looking for new software and discovered the process was confusing and very time intensive.

He decided there had to be a better way.

And so, financed by optimism and perseverance (and an incredible amount of credit card debt), he founded Capterra.

Free from the start As a small business, we know first hand that time and money are always tight. Which is why our site, software search tools, and other resources have always been free.

We stay in business because software vendors pay us when they receive web traffic directly from our site. That said, we list every software vendor we can find in our catalog—not just the ones that pay us. That way, you can access the full universe of possible options available to you to find your match.

The right thing, not the easy thing In 2008, we became the first business software site to offer user reviews. Truth be told, we agonized over the decision after hearing pushback from some of the software vendors listed on our site.

At the risk of losing business, we went with our gut. We believe in doing right by our users, which means providing the most helpful information possible—the good, the bad, and the ugly.

With more than one million verified reviews published to the site, and thousands more added each month, Capterra now offers the most robust, user-driven perspective on software in the world.

Evolving as part of Gartner In 2015, we were acquired by Gartner, joining the Digital Markets family of brands. This division, made up of Capterra, Software Advice, and GetApp, shares our values and passion for helping all businesses grow—today, and always.

Wait, why is Capterra free?

Capterra is free for users because vendors pay us when they receive web traffic and sales opportunities. Capterra directories list all vendors—not just those that pay us—so that you can make the best-informed purchase decision possible.


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